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How to Sell Your Jewelry Like Crazy at Shows, Fairs, and Festivals
By admin
Discover every strategy and secret I’ve learned from years of selling my handcrafted jewelry at shows.
Hi, I’m jewelry artist Rena Klingenberg. There are hundreds of things you can do to make a tremendous difference in your success and income at shows, fairs, and festivals. "Ultimate Guide to Your Profitable Jewelry Booth" details everything I’ve learned for squeezing the maximum profits out of your jewelry booth. I’ve written this book as a step-by-step information resource to help you succeed in selling your handcrafted jewelry at shows, too.
How did I discover these strategies for selling handcrafted jewelry at shows?
During the first few years of my jewelry business, I worked hard to sell my jewelry at shows – but I didn’t make very much money at it. It was frustrating to put so much effort into getting ready for a show, and spend an entire day in my booth – and then come home with only a small profit after expenses. But I didn’t give up. I persevered, trying new things, observing successful artists, and applying the lessons I learned from each show. Through trial and error I gradually developed a more professional – and far more successful – approach to selling my handcrafted jewelry at shows. As I began to use and refine my new winning approach, I experienced a big increase in my booth traffic, jewelry sales, and the money I earned at each show.
Here’s one example of the results I’m getting, using the strategies I share with you in this book:
In a recent juried show of 40 artists, my jewelry booth was unfortunately located on the second floor of the venue, instead of on the main floor where most of the action was (including several other jewelry artists). But despite my less-than-prime booth location, my sales accounted for 1/8 of the total sales for the entire show. In other words, out of the dollar figure representing what all 40 artists together sold during the show, my sales alone were 1/8 of that total – from my booth that was off the beaten path!
I didn’t share this to boast, but to give you a concrete example of the results I’m getting with the tips and techniques I detail for you in my book. I’ve tested and honed these jewelry marketing strategies so that they really work. Much of the information in this book has never been published anywhere else before. And I’ve held no secrets back – "Ultimate Guide to Your Profitable Jewelry Booth" is your complete, 176-page, step-by-step success guide to selling your jewelry at shows, fairs, and festivals. You don’t have to re-invent the wheel and go through the same learning curve I did to figure out what really works. I’ve already done it for you.
(this entire 24-page section of the book contains nothing but loads of tips specifically on how to actually sell your jewelry at shows) What You’ll Learn in This Book:
Section 1 – The Paperwork Stuff
How Much Sales Tax Do You Charge?; What Licenses and Permits Do You Need for Shows?; Tax and Paperwork Issues at Shows in Other States; Don’t Be Scared of Paperwork!
Getting Jewelry Business Insurance Coverage; Money-Saving Insurance Tips; What Kind of Coverage Do You Need for Your Business?; Make Jewelry Business Insurance Claims Easier Section 2 – Money Matters
Are You Pricing Your Work Too Low?; Pricing and the Perceived Value of Your Jewelry; Your Retail Pricing Should Allow You to Wholesale/Consign; Increase Your Profits by Cutting Your Costs; Make Sure You’re Not Losing Money with Your Pricing; Sell More Jewelry by Offering Volume Discounts; Should You Put Price Tags on Everything?; A Tip for Selling High-Priced Jewelry; A Final Word on Pricing Your Jewelry
Keeping Your Money Safe; Set Up an Efficient Checkout Station; Pros and Cons of Different Types of Cash Boxes; Tips for Accepting Cash; Tips for Accepting Checks; Tips for Accepting Credit Cards; Important Tip for Processing Credit Card Transactions; Keep Your Earnings Secure at Shows
Tactics of Experienced Jewelry Shoplifters; 8 Ways to Protect Your Jewelry Booth from Shoplifting; Another Way Your Jewelry May DisappearSection 3 – The Jewelry Artist in Your Booth
Food and Drinks; Medications; Comfort in the Summer; Your Personal Show Survival Kit
Clothes to Wear While Setting Up Your Booth; Your Jewelry Artist Outfit; Keeping Your Feet Happy at Shows; Are Your Jewelry Show Clothes Tax-Deductible?
Tips for Doing Shows Without Help; Build Some Muscle; Be Prepared Section 4 – Your Blueprint for Profitable Shows
The Main Ingredients of a Bad Show; Art and Craft Show Listings; Other Free Sources of Local Show and Event Listings; 4 Important Tips for Researching Shows Online; What You Can Learn from Other Vendors; What Juried Shows Are, and How to Apply for Them; Smaller Venues – Craft Fairs, Bazaars, and Church / School Fairs; How Do You Know Whether a Show Will Be a Good One?; 7 Questions to Ask a Show Organizer Before Applying
Local Expos and Events; Your Own Shows
10 Tips for Filling Out Show Applications; Getting Good Photos or Slides of Your Jewelry Booth; Photographing Your Jewelry for Applications; Make Sure What Format of Photos the Show or Jury Requires; Other Tips for Your Application Photos; Other Considerations When You Apply for Shows
Gear Your Inventory to the Show; What Inventory Do You Need for Your First Show?
Do a Full Practice Setup at Home; Why Do the Full Trial Run?
Huge Profitability Tip; My Marketing Success Secret; Build Your Customer Mailing List; More Ways to Let Customers Know About Your Upcoming Shows Section 5 – Manage Your Booth Successfully
Your Booth Location; The Layout of Your Jewelry Booth; Booth Layout for Outdoor Shows; Organize Your Booth Space for Profitability; Defining Your Booth Space at Indoor Shows; Plan Your Booth for Safety
Some Jewelry Artists Do; Others Don’t; Most Shows Provide No Loss Coverage; An Easy Solution
Tent / Canopy Recommendations; Can You Use a Backyard Shade or Beach Umbrella?; Anchor Your Tent Securely; The Rundown on Different Tent Weights and Stakes; Sidewalls for Your Tent; Do a Practice Run with a New Tent; Sources for Tents and Canopies; How to Make Your Own PVC-Pipe Tent Weights
Prepare Your Tent for Sudden Inclement Weather; Weatherproofing Supplies to Have at Your Booth; Protect the Contents of Your Booth from the Weather; Protect Yourself from the Weather Section 6 – Display Your Jewelry for Maximum Profitability
Modular Tables and Display Units; The Power of Grouping Your Merchandise; Make a Strong Impression; Displaying at Multi-Day Shows; Merchandising Jewelry as Sets; Keep Displays Well-Stocked, but Create Urgency; Should You Display Multiples of the Same Design?; The Appeal of a Simple Display System; Let the Rummaging Begin!; Tips for Extra Booth Decorations; Other Jewelry Display Tips; Acquiring a Jewelry Display Stash; Ideas for Making Your Own Jewelry Displays; Sources for Manufactured Jewelry Displays
What’s the Best Table for Displaying Jewelry?; The Table Height Dilemma; Jewelry Display Table Shopping Tips; Table Covers; Does the Show Have Specific Requirements for Table Covers?; Choosing Your Table Covers; Ways to Prevent Your Table Covers from Flapping in the Wind; Flame Retardant Table Covers; Home Recipe for Flame Retardant Table Covers
Display Ideas for Adding Height to Your Jewelry Booth; Cautions About Do-It-Yourself Jewelry Displays
What Kind of Lighting is Best for Jewelry?; Ideas for Lamps to Light Up Your Jewelry Booth; Recommended Light Bulbs for Jewelry Displays; Safety Tips for Adding Light to Your Booth; Transporting Your Lights; More Booth Lighting Tips
A Banner for Your Booth; What Should Your Banner Say?; The Best Place to Mount Your Banner; Create Effective Signs for the Inside of Your Jewelry Booth; Where to Have Banners Made
Types of Floor Coverings for Jewelry BoothsSection 7 – The Secrets of Selling More Jewelry
The Secret to Selling Jewelry; Tips for Interacting with Your Customers; Positive Words vs. Negative Words; Tips for Helping Your Customers Interact with Your Jewelry; Sell More Jewelry by Educating Your Customers; Interacting During the Transaction; Keep a Clean, Tidy Booth
Nope, I’m not even going to hint about them here – but every detail you need to know to really cash in on these two times is in the ebook!
Jewelry Items Under $20; a Profitable Add-on
Demonstrating Your Craft; Customizing Jewelry at the Show
Facets of your Business You Can Make Unique; Tips for Making Unique Jewelry that Yields More Sales Section 8 – Fast Track to Success
What to Evaluate After a Show
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